editorial design
brand
World Fencing Championships 2019
We designed the official logo system for the 2019 FIE World Fencing Championships held in Budapest.
Our mission was to come up with an arrangement that communicates the visuals and story the emblem represents across all platforms and regardless of size. The emblem is a structure which blends optics, the mask as the most iconic element of fencing, and the format of the world championships, which results in only one person emerging as winner.
During the event, the logo appeared in forms smaller than 1 centimeter and as large as 5 meters. Due to this, we decided to design a responsive emblem that offers the same visual delight in all cases.
The official range of ellipses define the process of becoming a champion, and as such this is the fundamental point of the emblem. The circle/ellipsoid motif represents the world as well as the mask. The full circle inside of the emblem alludes to the champion. Only one winner, only one victor can come out on top at the world championships. The emblem is a visual reflection of the contest itself, its components depicting all the contenders who partake in the event.
branding
brand
create
makers
World Fencing Championships 2019
Book, Branding, Editorial, Exhibition Branding, Graphic Design
We designed the official logo system for the 2019 FIE World Fencing Championships held in Budapest. Our mission was to come up with an arrangement that communicates the visuals and story the emblem represents across all platforms and regardless of size.
The emblem is a structure which blends optics, the mask as the most iconic element of fencing, and the format of the world championships, which results in only one person emerging as winner.
During the event, the logo appeared in forms smaller than 1 centimeter and as large as 5 meters. Due to this, we decided to design a responsive emblem that offers the same visual delight in all cases.
The official range of ellipses define the process of becoming a champion, and as such this is the fundamental point of the emblem. The circle/ellipsoid motif represents the world as well as the mask. The full circle inside of the emblem alludes to the champion. Only one winner, only one victor can come out on top at the world championships. The emblem is a visual reflection of the contest itself, its components depicting all the contenders who partake in the event.
Font: Galano Grotesque by Rene Bieder
Special thanks: Viktória Juhász, Marton Acs, Tamara Dozsa Hungarian
Design Award - Winner 2020 Visual Communication category Official presentation video with english subtitles: https://www.facebook.com/magyarformatervezesidij/videos/1693826040774689
Font: Galano Grotesque by Rene Bieder
Special thanks: Viktória Juhász, Marton Acs, Tamara Dozsa
Hungarian Design Award - Winner 2020 Visual Communication category
Official presentation video with english subtitles: https://www.facebook.com/magyarformatervezesidij/videos/1693826040774689
location
explicit® is located in the Budapest, Hungary
Studio address: 1067 Csengery Street 71.